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In a major shift in streaming strategy, Spotify has struck a deal to bring its video podcast library to Netflix starting next year. The partnership aims to merge audio and visual podcast formats under Netflix’s expansive global reach.
What the Agreement Entails
Under the agreement, Netflix will host video podcast episodes produced by Spotify. Listeners will be able to watch podcast recordings complete with video within the Netflix app. While the deal timelines were not fully disclosed, TechCrunch reports that the rollout begins in 2026. Podcasts that already provide episodes in both audio and video format will be included. Spotify still retains ownership and distribution rights of its podcast content outside of Netflix.
This move adds another dimension to podcast streaming: from audio-only to rich visual formats. It also gives Spotify access to Netflix’s vast user base and global infrastructure.
Why It Matters
Podcasts have been expanding into video formats for years, with platforms like YouTube and Apple Podcasts supporting video versions. This deal signals that major streaming platforms now see visual podcasts as competitive entertainment content and not just an accessory to audio.
For Netflix, the move helps diversify its content portfolio beyond films and TV shows, giving it another content vertical for engagement and retention. For Spotify, the partnership offers a chance to boost video podcast viewership through Netflix’s platform reach.
Questions & Challenges Ahead
Some details are yet unknown: whether all Spotify podcast video episodes will be included, or only select titles. Monetization splits, ad insertion rights, and viewer analytics sharing are also open questions. Given that Netflix does not rely heavily on ad revenue, how video podcast monetization fits into its model will be watched closely.
Also, video podcasts vary widely in production quality; not all creators may want their back catalog on a high-quality streaming platform. Resolving format, licensing, and audience expectations poses operational and legal complexity.
What to Watch Next
- Which video podcast series Spotify prioritizes for Netflix integration
- How Netflix presents video podcast content side sections or included with shows
- How rights, licensing, and revenue sharing are managed behind the scenes
- Whether other streaming services strike similar licensing deals
This partnership underscores how audio and video content are converging. In 2026, Netflix subscribers may not need to open a separate podcast app to watch Spotify’s visual podcast offerings it all becomes part of the streaming ecosystem.