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Google is rolling out a new feature in Chrome that lets users disable those annoying “Allow Notifications?” pop-ups that many websites show. Instead of being interrupted with a permission prompt, Chrome will silently block those request dialogs, reducing annoyance and prompt fatigue.
What’s Changing?
With this update, Chrome users will have a toggle in browser settings to hide notification permission prompts entirely. When enabled, the browser will no longer display the typical request dialog. Sites that try to ask still won’t deliver notifications unless permissions have already been granted.
This change is sidestepping the constant “permission request spam” many of us endure especially on news, blog, or service sites that push notifications aggressively.
Why Google Made This Move
Chrome’s team cites user experience and reducing prompt fatigue as key reasons. Too many permission dialogs interrupt workflow and annoy users, leading to reflexive denial or mistrust. Letting users disable these dialogs helps regain control.
It’s also a nudging toward better defaults: instead of bombarding users with options, default to blocking requests unless the site is trusted. This aligns with broader trends in browser UI design that favor less friction.
How to Use It
- Open Chrome settings → Privacy & security → Site Settings
- Find Notification or Permissions section
- Toggle “Disable notification request popups” (or equivalent) to on
- If you later want a site to show notifications, you can grant permission manually from the site settings
Impact on Websites & Notifications
For developers and site owners, this means fewer users will be prompted to accept notifications. You’ll need to offer alternatives or incentive-based prompts, like native UX banners asking users to subscribe to updates. Also, sites might need to explain value before requesting permissions.
Comparison to Other Browsers
Other browsers like Firefox and Safari have offered suppression or quieter request modes for a while. This update brings Chrome more in line with that trend, and helps reduce the dominance of aggressive sites in pushing notifications.
Final Thoughts
This change is a small but meaningful win for user control. While websites will still offer notification options, the power to silence unwanted prompts returns to us. Keep an eye out the toggle may already be live in your Chrome version or rolling out soon.
Internal Link Suggestion
To learn how browsers are evolving UX defaults, read our post on Browser UX & Permission Trends in 2025.